Great stories are told in a variety different ways and styles. Here's a look at our Demo Reel with some of our favorite stories we've been honored to tell.
Bulleit Bourbon + Noble Sessions featuring Houndmouth
About the videos:
Getting to work with Noble Denim and Bulleit Bourbon was a bit of a dream come true for our team. We’ve been big fans of both brands for a very long time, so when were asked to jump into making something for them featuring the band Houndmouth we were immediately on board. It was a quick turn around project for us so we had to organize art direction and everything in a very short window. Shooting in 100+ year cooperage on the Bulleit property helped a ton as we were able to use the barrels to create some interesting angles and shots.
Unique to this project:
We had little to no power in this location so running power out to the location was a challenge especially when we were trying to create heavy moonlight beams streaming into the building. After the power issues were sorted out we were able to use a mix of haze, large lights and dust to create what we desired...a few bottles of bourbon helped too.
Every once in a while, we have the opportunity to create something that speaks to why we love creating in the first place. A few years ago we came across this quote from T.E. Lawrence:
All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity.
But the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.
It really stuck with us and we wanted to translate the idea into a short video. This project is a celebration of dreamers, both young and old, as told through the story of a boy and his father.
ABOUT THE VIDEO:
TriHealth defines diversity as the unique differences and similarities that their team members, patients, families, physicians, volunteers, and communities bring to their environment. TriHealth approached Drive Media House to help communicate this commitment through a visual narrative. Using the power of human connection, Drive Media House crafted a visual narrative that focused on the diverse people throughout TriHealth, allowing the audience to connect with them through the power of emotion.
UNIQUE TO THIS PROJECT:
There are a few phrases from the script that we really attempted to focus on with how we visually communicated the message. These phrases include, "the differences and similiarities found in our team", "a unique collection of individuals" and "embracing and celebrating our differences".
While we used many different people in the video, we purposefully kept the eyes all at the same hight no matter whether it was a tight, medium, or wide shot, in order to allow the audience to continuously make eye contact and engage emotionally.
This allows the audience to really grasp both the differences and the similarities found in TriHealth's team.
Francis Lofts & Bunks designs and manufactures beds to do one thing: simplify life. Their hope is to transform small spaces and make them look more appealing. They wanted a commercial that portrayed a way of life, not a sales pitch. As the customers follow the characters in our piece, they learn how loft beds and bunks make life more spacious, efficient and fun.
By embedding this commercial on their website’s homepage and sharing it via Facebook, the video drove sales and informed their customers.
A visit to High Five Salon reminds each customer of the beauty they were born with. Their mission is to rebel against the preconceived notions and standards set by a world bent solely on a misguided search for outer beauty. This piece focuses on telling the story of this pursuit in a cinematic style.
Shortly after its release, we were pleased to see this video spread quickly through social media. This video not only drives sales and awareness but also puts on display the truth of what real beauty looks like. The video garnered over 3,000 views and people were immediately attracted to High Five’s bold mission of loving their customers. We take great pride in capturing and furthering their goals, as they align with our own in many ways.
This is the story of Kurt, an everyday American pursuing his dreams and honoring his family’s legacy through his love of vintage cars. It was an honor to hear Kurt’s story and witness his family history, and we were inspired by the time we spent in his garage and on the road with him. The services American Modern provide help people like Kurt live out their passions on a daily basis.