Nathan's Famous

Nathan's Famous Hot Dogs

About the videos:

An American classic, Nathan's Famous was recently named the official hot dog of the MLB. We partnered with Nathan's digital agency, Oodle to provide video content as part of their MVP Dog campaign. The completed videos show off a number of fan submitted hot dogs, in short, social-sized pieces. 

The videos are being primarily used across social channels and the campaign landing page. They have been viewed and shared hundreds of thousands of times. 

Unique to this project:

The variety and complexity of the hot dogs shown required a full team effort when it came to food styling. In addition to the professional styling team on set, everyone pitched in to help execute within the short shoot window. 

 

Cincinnati Symphony Orchestra

Return to Music Hall Campaign

ABOUT THE VIDEOS:

These videos were part of a campaign leading up to the reopening of Cincinnati's famous Music Hall. The goal was to tease the beauty of the renovations to a vast audience, both familiar and unfamiliar with the space.  A quote that really drove the creative vision was "The Hall is the instrument the musicians play." We decided to build on this concept and deliver a narrative of a musician interacting with the hall for the first time. 

UNIQUE TO THIS PROJECT:

This project was driven by a primary concept but it was also important for the client to have multiple, short videos that could be used as teasers on social media. With proper planning, we were able to deliver 5 teasers in addition to the full length video. These teasers allowed the CSO to garner a lot of attention prior to the release of the final video days before the hall reopened. Currently the regional campaign has over 200K organic reach and over a 1,000 shares. 

 

The Simple Portrait Project

Love, Mom - TSPP 10 Year Anniversary

ABOUT THE VIDEO:

One of the common themes we’ve championed at Drive over the years is beauty in imperfection. To help The Simple Portrait Project celebrate their 10th year, we partnered with creator Jon Willis to help tell a story with this belief at its foundation. We love when we have a chance to make something special that helps break through some of the noise that exists in traditional advertising. We were honored to partner with our close friend Jon to help bring Rachel's story to life.

Unique to this Project:

Every project is a collaboration, and this one was no exception. With Jon bringing a creative vision and Rachel having a unique story to tell, our team was able to step in an execute visually and help bring it all to life.
 

 

Bulleit Bourbon

Bulleit Bourbon + Noble Sessions featuring Houndmouth

Houndmouth - "Sedona"

Houndmouth - "For No One"

Houndmouth - "My Cousin Greg"

About the videos:

Getting to work with Noble Denim and Bulleit Bourbon was a bit of a dream come true for our team. We’ve been big fans of both brands for a very long time, so when were asked to jump into making something for them featuring the band Houndmouth we were immediately on board. It was a quick turn around project for us so we had to organize art direction and everything in a very short window. Shooting in 100+ year cooperage on the Bulleit property helped a ton as we were able to use the barrels to create some interesting angles and shots.

Unique to this project:

We had little to no power in this location so running power out to the location was a challenge especially when we were trying to create heavy moonlight beams streaming into the building. After the power issues were sorted out we were able to use a mix of haze, large lights and dust to create what we desired...a few bottles of bourbon helped too.

Dreamers of the Day

Every once in a while, we have the opportunity to create something that speaks to why we love creating in the first place. A few years ago we came across this quote from T.E. Lawrence:

All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity.

But the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.

It really stuck with us and we wanted to translate the idea into a short video. This project is a celebration of dreamers, both young and old, as told through the story of a boy and his father.  

TriHealth Diversity and Inclusion

ABOUT THE VIDEO:

TriHealth defines diversity as the unique differences and similarities that their team members, patients, families, physicians, volunteers, and communities bring to their environment. TriHealth approached Drive Media House to help communicate this commitment through a visual narrative. Using the power of human connection, Drive Media House crafted a visual narrative that focused on the diverse people throughout TriHealth, allowing the audience to connect with them through the power of emotion.

UNIQUE TO THIS PROJECT:

There are a few phrases from the script that we really attempted to focus on with how we visually communicated the message. These phrases include, "the differences and similiarities found in our team", "a unique collection of individuals" and "embracing and celebrating our differences". 

While we used many different people in the video, we purposefully kept the eyes all at the same hight no matter whether it was a tight, medium, or wide shot, in order to allow the audience to continuously make eye contact and engage emotionally. 

This allows the audience to really grasp both the differences and the similarities found in TriHealth's team.