Autosoft creates car dealership software, and when they came to us, they were worried about the content sounding dry. Traditional ads for Dealer Management Software can be uninspired because the product is sold based on necessity rather than appeal. However, we were able to highlight the benefits of the software by mixing the owner’s story with footage of the on-screen actions of real employees.

By embedding the video on Autosoft’s website, we were able to drive sales, knowledge, and excitement by explaining how DMS can improve the everyday functions of car dealerships.

Levi Bethune