Downy & Febreze came to us with the intention of expanding awareness for their Sleep Collections line on social media. We created a Daylight Savings Time themed commercial that reminded people of the time change in a humorous way while simultaneously informing viewers about new scents.
We published the video in time for the clocks to be turned back an hour and our ad drove sales, engagement, and laughs. With 2,021,803 views and 9 million campaign impressions (and counting!), this remains one of our most successful videos. See the Behind the Scenes below.