Francis Lofts & Bunks designs and manufactures beds to do one thing: simplify life. Their hope is to transform small spaces and make them look more appealing. They wanted a commercial that portrayed a way of life, not a sales pitch. As the customers follow the characters in our piece, they learn how loft beds and bunks make life more spacious, efficient and fun.
By embedding this commercial on their website’s homepage and sharing it via Facebook, the video drove sales and informed their customers.