The Beauty Of The Taft

The Cincinnati Symphony Orchestra has a unique challenge— In order to renovate their home venue Music Hall, the orchestra has to move to a new venue for a year: The Taft Theatre.

Historically, when an orchestra changes venues, patrons stop subscribing. What can the CSO do to maintain their subscribers? That’s where we came in.

The CSO wants the world to see what a treat it will be to enjoy the beautiful Taft for an entire year, and that’s what this video helps them do.

Levi Bethune