About the video:
TorchPrep isn't your standard test prep company. They describe themselves as a band of visionaries, artists, teachers, hackers, poets, advocates, and friends. The company is all about changing the lives of students. They are passionate about what they do and have found a way to inject a fresh perspective and energy into the somewhat dull world of standardized testing. Our goal was to create a video that not only communicated their mission, but also captured their passion and brand personality.
Unique to this project:
The drama of this piece was unlike most content we've executed in the past. It took a lot of intricate nuances in camera work, lighting effects, sound design, and musical composition to create the emotional journey for the viewer.