Anyone who has ever signed up for Instagram knows how hard it is to come up with an effective tagline. How do you describe yourself in so few words? The same goes for a business; your tagline is the first thing people see, and if your tagline isn’t any good, then it may be the last thing people see. In a perfect world, people would read a whole paragraph, but we live in an attention-deficit age where brevity is valued. Still, for those of you who might be curious, here’s a breakdown of our new tagline, "Home of Earnest Video," and how it falls in line with our company values:
We’ve always had an open-door policy, and whenever someone new comes to a Friday breakfast, or an old friend stops by for video work, our day automatically gets better. Drive has always felt like a home--not only for our employees, but also for our friends and clients. Our goal is to continue making our office a vibrant hub of creativity and companionship. Also, technically speaking, the top floor of our office is a residence. But I digress.
To be honest, we were just trying to follow the rules of grammar with this one.
When I heard the word earnest for the first time, I hesitated. “Earnest? Isn’t that the guy from camp? Or the kind of person who wakes up at 5AM every day without a cup of coffee?”
But when you look at the definition of the word, it truly feels like the right way to describe Drive Media House. Everything we hope to do in this life--as both a company and as people--comes back to living earnest lives. We want to do everything with intention and passion, and to share stories that show the great depth that the human soul has to offer. We believe that our effort in our work should only be outweighed in our effort to care for people, and in the end, that's what earnest means to us.
We picked this one because we make videos. It’s as simple as that. Production days are our favorite days because we love creating video. We look forward to bringing a client’s vision to life, and that’s what we hope to achieve with our work.
At the end of the day, we’re not trying to prove that we have all the answers. We don’t. But what we do have is a relentless ambition to make the world smaller and more personal. Through lunches, coffee, couches, pitches, brainstorms, and videos, we get to know people, and that’s our best work.