Keeping the Heart Regardless of Scope
When we begin the video production process, every single production has a different type of scope. When it comes to crews and sets, we could go anywhere from small to very large. POSSIBLE Worldwide reached out to us to produce their latest social media-based ad for Downy and Febreze called "The Extra Hour", which promotes their sleep sensations line. We only had 4 days to prepare for the project before we had to shoot, but we took this challenge and ran with it. Alongside our own team of 5, we brought 20 talented industry professionals into this project to help make this Downy + Febreze project a reality. Actors and crew-members from Nashville and Cincinnati gathered in West Chester, Ohio for a long, successful, and memorable day of shooting.
On the flipside, last month we produced a 2-minute video for the Boys & Girls Club of West Chester/Liberty with a 4-person team over a longer period of 4-5 weeks. With a longer timeline and a less controlled environment, we didn't need as much pre-production as the Downy + Febreze project because we didn't have 25 people relying on our schedule and organization. We were able to be more flexible and take more risks when it came to the Boys & Girls Club video because essentially we had more breathing room.
It's been fun to work on these two diverse shoots as it always pushes us to learn something new and to always throw 100% of ourselves into every stage of the product whether it be pre-production, production, or post-production. We are convinced that your results can be huge no matter the size of the set and crew. We love working within both hemispheres because we know that the impact and heart of the project is what matters at the end of the day, not just how "big" of a production it was.