Downy "Trust Fall"

Client: Proctor & Gamble
Agency: Possible
Creative/Production: Drive Media House

This project was a fun experiment in casting real people into the various roles for the spot. In the end the spot came together capturing the intended authenticity and showing off just how easy it is to do laundry.

Director: Motke Dapp
Director of Photography: Micah Simms
Producer: Stephen Sargent
Casting: Lynn Myers
Production Designer: Kim Martin & Michaelah Sargent
Grip/Gaffer: Brandon Weaver
Audio Tech: Joe Dunlap
Production Assistants: Street Crocie, Lindsey Singleton, & Adam Banks
Editor: Tate Webb
Sound Design/Mix: Brandon Weaver