Downy Unstopables

Client: Proctor & Gamble
Agency: POSSIBLE
Production: Drive Media House

Downy was launching a new brand in the CPG space as was looking to create pieces of video content to help make the the product stick in the minds of consumers, as well as communicate it’s ease of use. We collaborated with POSSIBLE to help bring their creative vision to life. The result is a fun POV-style video that shows off the new product.

 

Director: Motke Dapp
Director of Photography: Micah Simms
Producer: Stephen Sargent
Asst. Director : Ryan Hartsock
2nd Unit DP: Jeff Barklage
1st AC: Nick Staresinic
Production Designers: Kim Martin & Michaelah Sargent
Grip/Gaffer: Brandon Weaver
Production Assitants: Adam Banks, Emily Ellis, & Kevin McCane
Editor: Carley Weber
Colorist: Chris Joecken
Sound Composition: Brandon Weaver
Sound Design/Mix: Brandon Weaver

 
Levi Bethune