How Social Video Can Amplify Your Video Marketing Strategy

How Social Video Can Amplify Your Video Marketing Strategy

In this post, we explore the case studies of two recent clients who earned massive wins using social video to leverage their ad campaigns. 




9 Reasons To Choose Drive Media House For Your Video

When it comes to creating a video, you can choose from lots of different video production companies.  In fact, the number of video companies out there seem to be growing by the minute as technology becomes more affordable and available for any aspiring young video company. 

You, however, have found our website, are reading this blog post and are considering using Drive Media House. (BTW, thank you for reading this ... seriously!)

So, let's cut to the chase. You're busy and need to make a decision. Here's why we think you should choose us for your next video project. 

 

1. We Understand Emotion And Storytelling

We've written here and here and here about why storytelling is so important for your video. Why do we keep talking about this? Because the most effective and memorable videos are those that connect powerfully with people on an emotional level. 

At Drive, our tagline is "Home of Earnest Video". Kind of a strange word, we know. So, why did we choose it? 

earnest \ˈər-nəst\ adj.

1: showing depth and sincerity of feeling, intense conviction
2: serious in intention, purpose, or effort

We are a team, committed to helping our clients tell great stories. We want to understand our clients’ challenges, dig beneath the surface, and translate traditional business speak into content that creates a human connection.

 

2. We Do Our Research

When we jump into a project with our clients, and usually much earlier than when the project kicks off, we dig deep into research. In order to tell an effective story, we need to know you, your brand and your product really well. So, we love diving in and getting to know you. 

Our clients in the past have commented on how we knew thier project specifically well. Before we ever jump into creative and production, our process begins with discovery. We work hand in hand with you to identify the challenge and discover insights that will establish valuable human connections.

 

3. We Take Charge Of The Project

Without vision and a clear direction, a video project is destined to fail.

Does this mean that we won't collaborate with your team? Absolultely not! What we mean is that you are not going to need to hold our plan through the process.

We know what stalls a project, and we know what it takes to move projects forward. So, whether you need us to simply execute your vision or you want us to help with a more comprehensive creative process, our team will be ready to lead and move everything forward.     

 

4. We Have Experience

Ok, we get it. Our CEO, Stephen, has a baby face. He's had this condition since birth.

But just because we look young doesn't mean we don't have experience. Over the past several years, we've produced over 200 videos, and we've learned a thing or two along away. With that many video projects, yes, you make mistakes, but with every mistake, you also get to learn valuable lessons. 

We know we still have a lot to learn, and we are dedicated to honing our craft. But, we've also already learned many, many tips and tricks to make us faster, smarter and create better videos. 

5. We Take Pride In Our Work 

Every video we create has our client’s name on it, but it also has our name behind it. We got into this because we love making videos. And, when you love the work that you do, you tend to be more proud of the work you publish.

If something you suggest isn't best for the video, we're not afraid to politely disagree. And if something isn't quite right with the work, we're not afraid to put in the extra hours to fix it. 

At the end of the day, our mission is to work on projects we enjoy, that challenge us, and that we’re all proud of. We think that philosophy works in your favor as well to create the best video possible. 

 

6. We Meet Deadlines

Maybe nothing is more frustrating when working with a video production company than a missed deadline. Sometimes, it's a communication issue. Sometimes, there may be too many cooks in the kitchen, but regardless of the roadblocks that may appear during the production process, the job still needs to get done.

We get it. And, we know that delivering on time is just as important as the quality of the video itself. In order to help our clients meet deadlines, we've strategcially created a team that is agile, efficient and knows how to complete and deliver projects on time.

 

7. We Are Flexible, Creative And Can Adapt To Different Concepts 

Ok, this is really three reasons, but would you have clicked into a blog post titled "12 Reasons to Choose Drive Media House?" 12 just seems like a lot of work ... and a bit pretentious.

If you have any experience with video production, you know that everything doesn't always go as planned. You might have the perfect concept on a whiteboard, but for whatever reason, that brilliant idea just isn't panning out when on set. In this situation, you have to be able to adapt.  

This is one of our strengths! We are creative enough to present multiple concepts early in the process, and we are also agile enough to adapt if a concept is not panning out. Remember Elastigirl from The Incredibles? She's one of our heroes. And when we are working on projects, we often summon our elasticity powers to help save the day in a tight situation.

 

8. We Deliver Value

Ultimately, no matter what you think about the video, what really matters is how it performs. Does it help you meet your goals of social engagement, brand awareness, web traffic or revenue? 

We feel great when our clients say things like, "the video turned out even better than we hoped" or "it's a national level ad at a quarter of the cost". But, we get really excited when we see the videos help our clients reach their goals. 

In this case study from a project we did with Downy, you'll see a lot of our strengths - experience, creativity, flexibility, efficiency and value all come together. And more importantly, the campaign was a huge success for their brand.  

 

9. We Go The Extra Mile

The last reason you should consider working with us is that we're going to do whatever it takes to make our clients happy. 

Recently, on a project we did for Francis Lofts & Bunks, one of the things our team did was actually put together and set up their bunk beds for their shoot. On the surface, it seems like a small thing, but they made a comment to tell us how much that meant to them. Not only did it help us get to know their products better, but it was also just a nice thing to do.

And, we like being nice. When it comes to the extra mile, you might even say we're willing to ... wait for it ... DRIVE you there.

Ok. Yup. The bad puns are coming out. It's time to end the blog post now. 

Hopefully, this post helped you get a better idea of us and our work. If you need help with a video, let us know. We would love to help create a story with you.




Drive Media House Wins 12 Awards in the Cincinnati 48 Hour Film Project

Drive Media House Wins 12 Awards in the Cincinnati 48 Hour Film Project

Our film took home 12 awards at the Cincinnati 48 Hour Film Project including best film. Our little film titled "Lessons in Accidental Magic" will now go on to represent the Cincinnati film community at Filmapalooza in Seattle in 2017.




Why A Great Video Can Be Fab, But Flop

Guest post by Melissa Martin

Video is a wonderful format that can do many amazing things for a brand—educate, simplify, elicit emotion, tell compelling stories, change perceptions, etc. However, I have heard so many companies say, “I spent tens of thousands of dollars on a video, and it didn’t work.”  When trying to understand WHY it didn’t work, more often than not, the video was posted to their website/YouTube channel, never to be spoken of again.  You can’t see what you can’t see, and where many companies may be missing the proverbial mark is in developing a comprehensive plan to drive traffic to their video, using the right message and reaching the right audience on the right platform. Prior to developing your video, it is important to understand the following elements to make sure it’s a success:

Define clear goals for the program and the video  

The first element you want to consider is what you are looking to accomplish overall, whether it be increased awareness, engagement, lead generation, or perhaps increased revenue. Video can play an important part in driving each of these goals, but placement and execution may look different depending on what is the desired outcome. For example, if you are looking to increase your brand awareness, video can be used through pre-roll to target your core audience, and optimized toward video completion.  For lead generation, other media elements will be necessary to drive traffic to your site, but video can be used to educate or simplify your product/service offering. Video can be great at moving people forward on their decision making journey. However, without understanding the end game, video can be misplaced within the strategy.

Identify and understand your audience  

Understanding your audience is key to determining the best ways to reach and engage them. Learning your target’s media usage, technology habits, and primary social platforms will help you to leverage your paid, owned, and earned media. The media landscape is more fragmented than ever, with people of all generations using an average of 4.1 digital devices every day.  Plus, with time spent with mobile devices now exceeding time devoted to any other medium, including TV, we are now in the mobile-first world..

When using video within the media strategy, you must adjust the video by platform and length of video by audience demos. In a recent study by the IAB, in partnership with Millward Brown Digital and Tremor Video, they found that brands running shorter, 10-second mobile video ads have greater lift with younger audience, while 30-second spots did better with those between the ages of 35 and 54. The study shows length of video should be adjusted by device for ad effectiveness, and that actions taken by viewer differs by device.

Bottom line: Understand who you want to reach, what are the best ways to reach them, and what makes them take the desired action you would like to see.

Develop the right media mix  

Not surprising is that over 70% of the total U.S. online population watches TV, film, or video online. That’s over half (51%) of the entire U.S population. We are a video-obsessed culture, touching video basically at every point throughout our day. From news, sports, and current events to videos about Pokémon Go, video consumption is in lockstep with our lives.

When do people watch all this content, and on what devices? Desktops and laptops have the highest engagement when people are multitasking in the office, peaking at around 3:00pm. (YouTube clip coffee break, anyone?) As you’d expect, connected TV viewing is highest at night. Smartphone activity is also highest at night, in part because people are using their smartphone while watching TV. Tablet usage is high both midday and in the evening. Tablet use often spikes late at night, since people use them after they turn off the TV, but before they turn off the lights.

Embrace an omnichannel strategy, and prioritize the best platforms to execute your campaign, whether it is desktop, mobile, tablet, native, social, or connectedTV.

Recipe for Success

Video is an extremely effective way to tell a story and enhance the consumer journey, but make sure that you have a well thought-out plan that can reach the right consumers and drive your desired outcome. The video itself is not enough to be effective.  It must reach your target audience, with the most effective message, on the right platform.


Melissa Martin is an Account Executive at MNI Targeted Media, a Time Inc. company. MNI delivers extensive targeted advertising solutions, across platforms, categories, and audiences.




Convos with Creatives - Episode 4 - Autumn Heisler

We're very excited to have Autumn joining us on Convos with Creatives today. Autumn serves as the Creative Director for Dooley Media and is the Co-President of the Cincinnati chapter of AIGA. If you ever get the pleasure of spending 5 minutes with Autumn you'll realize she's one of the most engaging, smart, and creative people you've ever met, so its a real treat to have her impart some of her knowledge with us today.




Why we made a film in 48 Hours

If you don’t know what the 48 Hour Film Project is, it’s a wild competition where teams come together to compete against one another to make the best 4-7 minute movie, all to be completed over a single, sleepless weekend. At 7 PM on a Friday night, you draw a genre out of a hat and then have until 7 PM on Sunday to hand-deliver a fully produced short film. It’s ridiculous.

Two weeks ago, we participated in this ridiculousness. And why?

Well here are just a few reasons:

To grow in our craft

  • For some, that meant becoming a better writer, or a better actor, or a better director of photography. For me, I was pushed and stretched through this project to come out of it as a more experienced producer.

  • But more importantly, we grew as a team. Last weekend we learned to communicate better, increased teamwork efficiencies, and developed better working rhythms

To work with new people

  • We were fortunate to work alongside 30+ incredible people that chose to join in on the movie-making adventure— gaffers, grips, producers, writers, actors, artists… the whole bit. We developed new relationships with some awesome, talented, positive people that we hadn’t had the privilege of working with before. And it was fun. Which brings me to my next thing...

To have fun

  • It was a lot of fun getting to collaborate and work alongside a bunch of amazing people that are genuinely a joy to be around. And the fun is multiplied when you realize the unity that comes from each person working in different roles, fulfilling different needs, and pushing towards a common goal—making a movie in 48 hours—together. That to me can be a lot of fun. And it WAS.

In the end, we came out of the 48 with something we were proud to have made, but more importantly, we came out with a refined craft, new relationships with awesome people, and 48 hours worth of lasting memories.




How We Became Experts in Building Bunk Beds

Once upon a time in 2015, we created Francis Lofts & Bunks’ Brand Video. It was a fun, fast-paced, and heavily-art-directed piece that is now the staple of adultbunkbeds.com. After building a meaningful relationship with the adult bunk beds team, we developed a love for their story, their products, and their awesome people. A year later, they asked us if we had any recommendations for photographers who would do outstanding work at building sets from scratch and capturing them to use on their website. I’m sure there are some great photographers out there who could do this, but we were feeling rather daring when they asked us for referrals. After a few minutes of thinking, we virtually raised our hands and confidently said, “We can do it!” No, we’re not photographers for a living, but we all come from a background of still photography (RIP Moonbeam Studios) and most importantly, we have a killer art direction team that we love incorporating whenever possible (stay tuned for a blog about our art direction capabilities next month). Francis was excited when they found out we actually had the capabilities to execute a photo shoot in-house without their marketing team even having to travel to Cincinnati. They trusted us with their personas, and we turned them into fully-developed characters who we then had to design bedrooms for.  We cast our most photogenic friends and actors as models and strategically planned out their outfits to match each room.

We created 4 set-ups:

  • The Cozy Couple’s Room
  • The Beach House
  • The Ski Lodge
  • The Chic City Loft

We then sought client approval for our room setup sketches and our talent selections. They provided minor necessary tweaks, they sent us 4 beds, we built the 4 beds, dressed the rooms, and the next thing we knew, the shoot day was here. We were able to keep all of the shooting in-house. One corner of our building was able to be used for 2 extremely different setups. See if you can notice which 2 setups were shot in the same place!

It was immensely interesting to see how the world of film (our knowledgebase, gear, and people) could translate to the world of a photo shoot. We could never have promised a photo shoot if it wasn’t for our trust in one another, our faithfulness to our own team, and our bravery to try new things. We had to be versatile and understand that some hurdles might arise, but we would work together to resolve any issues since we’re all new to this. The short gallery featured below will show you the final products of our photoshoot (and you can see more at the link below!)… you can also see them displayed on adultbunkbeds.com or on their Pinterest Page!